New Blog Post
Monday, 26 June 2023 16:37
Listening to an LP I had just acquired from a charity shop, & perusing the cover, it occurred to me that in the 70s the music industry had a marketing advantage we no longer have. The artists were proud to outline what equipment they used, who produced the album,and any other salient information they deemed important. Nowadays we only get the writers on the credit. It all adds up to the decline in the importance of the musicians. Were Artist Endorsments more important in those days?
Tik Tok is in decline.
I’m interested to see that this app is shrinking in its appeal
Read Ted Gioia to get the full info:
Big TikTok stars are hurting the most. “Creators with 100,000 followers have seen a 30,000 average drop in views,” according to AdWeek. They conclude that “the era of instant virality is receding.”
